In this day and age, social media can bring about quick marketing wins but also huge PR disasters. Remember Microsoft Bing’s we-will-donate-only-if-you-retweet campaign during the 2011 Tohoku tragedy? In the following hilarious exchange, while we don’t exactly see an official account crash and burn, someone was definitely left red-faced.
It all started when Twitter user Neeno casually tweeted that she wanted to have a taste of a Domino’s pizza…
ドミノ・ピザ食べてみたい
— にーの (@neeno_alcsn) May 13, 2017
I wanna try a Domino’s pizza…
The marketer managing Domino’s Japan’s Twitter account saw a golden opportunity to engage a potential customer and the Twitter crowd…
@neeno_alcsn ご注文をぜひお待ちしてますね(^O^)／
— ドミノ・ピザ｜ひらけ、おいしさ。 (@dominos_JP) May 13, 2017
We are definitely waiting for your order [waving kaomoji]
The marketer was definitely not waiting for the following response from Neeno though, who attached a screenshot to her tweet…
@dominos_JP 注文して良いんだな？絶対に熱々のまま配達してくれるんだな？ pic.twitter.com/VANHUzI2dE
— にーの (@neeno_alcsn) May 13, 2017
Is it really OK for me to make an order? Will you really deliver the order to me piping hot? [Image shows that the nearest Domino’s store is 849 km away]
Clearly aware of how silly his earlier suggestion sounded, the Domino’s Japan account handler had no choice but to apologize, adding a kaomoji (Japanese text emoticon) to express sincerity.
@neeno_alcsn す、すみません・・・m(_ _)m
— ドミノ・ピザ｜ひらけ、おいしさ。 (@dominos_JP) May 13, 2017
so…sorry… [kaomoji bowing in apology]
Neeno wasted no time after this, requesting for Domino’s Japan to bring back their business operations to Hokkaido.
@dominos_JP 北海道に復活して
— にーの (@neeno_alcsn) May 13, 2017
Please bring your business in Hokkaido back to life
A quick check of Domino’s Pizza’s store locator shows the grim reality – Hokkaido is the only region in Japan with no Domino’s stores at present.
Hokkaido Twitter users 1 Domino’s JP 0
